Hip hop fashion, also known as rap fashion, is a characteristic style of clothing that originated in urban black America and inner-city youth in New York City, Los Angeles, and elsewhere. United States cities. They all contributed various elements to the overall style seen in the world today.
In the late 1970s, hip hop fashion and sportswear brands such as Le Coq Sportif, Kangol, Adidas and Pro-Keds establish, linking to the emerging hip hop scene.
During the 1980s, hip hop fashion icons wore brightly coloured designer tracksuits, leather and shearling jackets, backpack jackets, Clarks shoes, Brits (also known as British walkers), and sneakers. The brand of sneakers worn by hip hop fashion icons included Pro-Keds, Puma, Converse Chuck Taylor All-Stars, and Adidas Superstars, often with oversized or “big” laces.
Also, popular haircuts ranged from the Jheri curl of the early 1980s to the high-end fade of the early 1990s made famous by Will Smith (The Fresh Prince) and Christopher “Kid” Reid of Kid ‘n Play. , among others. Another trend in hip-hop clothing, started by Dapper Dan in the early 1980s, was the adaptation and branding of high-net-worth fashion house brands such as Louis Vuitton, Fendi, Gucci and logos on tracksuits, custom-designed jackets and minks. coats
Fashion accessories included large eyeglasses (Cazals Kangol bucket hats), nameplates, name belts, multiple rings, and chunky gold jewellery. Men’s jewellery generally focused on heavy gold chains, and women’s jewellery on heavy gold chains.
And female rappers like Roxanne Shante and the band Salt-N-Pepa have helped popularize oversized gold earrings. Schoolly D, for example, stated that wearing gold “isn’t something that was born and raised in America. It goes back to Africa… rap artists fight. We are the ultimate warriors. We have to stand up and say we won battles, and This is how we do it “.
Preppy looks appealed to 1980s youth in the first wave of hip-hop influence. “This group of black yuppie wannabes or ‘buppies’ rocked ’80s hip hop music and wore styles from Polo, The Timberland, and Tommy Hilfiger. And were haggard to Hilfiger because of its WASP-y, totally hip club.” feel: it was exclusive and ambitious.” The immense popularity of the Tommy Hilfiger brand among the hip-hop subculture community later led to the brand’s global expansion.
Tommy Hilfiger was one of the biggest sportswear brands of the 1990s, although Polo Ralph Lauren, Calvin Klein, Nautica and DKNY were also famous. Snoop Dogg wore a striped Hilfiger rugby jersey during an appearance on Saturday Night Live, and it sold out in New York stores the next day. Tommy Hilfiger’s hit tops have also been a massive hit within the hip-hop community. It was considered a “must have” theme for all girls influenced by this musical genre—artists like TLC, the late Aaliyah, etc., dressed as her at events. Hilfiger’s popularity was due to the hornet’s perception of her, which made her seem exclusive and ambitious.