Last Updated: September 3, 2026
Crunch Fitness, a gym located at the intersection of Preston Road and Warren Parkway, has changed ownership. CR Fitness, the largest Crunch Fitness franchisee in the Southeast region, acquired the property as part of its continued expansion. The company said it hopes to own and operate 100 gyms by 2026, and it is well on its way toward that goal, currently holding 40 clubs.
Crunch Frisco provides a wide range of facilities designed to support different fitness goals. Members can access cardio and strength-training equipment, group fitness areas, a pool, child care center, cycling studio, saunas, locker rooms, and other amenities. With so many options available, the gym is designed to accommodate beginners as well as experienced members.
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“We are extremely excited to bring new energy to Crunch Frisco as we continue to support the health and health goals of the Frisco community,” Tony Scrimale, CEO of CR Fitness, said in a press release. “We continually look for new growth opportunities, and Crunch Frisco was a great example of our efforts.”
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About the Company
Crunch gym in Frisco, TX, combines exercise and fun with a variety of group exercise classes, miles of cardio equipment, world-class equipment, and personal training, all available through monthly subscriptions. The concept focuses on making fitness more approachable and enjoyable while providing members with the tools they need to work toward their individual goals.
The concept focuses on making fitness more approachable and enjoyable while providing members with the tools they need to work toward their individual goals. People interested in comparing different gym options can also learn more about LA Fitness and its approach to providing fitness facilities and workout options.
The combination of modern equipment, group activities, personal training, and additional amenities makes Crunch Frisco more than a traditional workout facility. People interested in learning more about Crunch’s gyms, programs, and membership options can visit the official Crunch Fitness website for additional information.
History
Crunch was founded in 1989 as a gym by Doug Levine, a former stockbroker. The clubs successfully attracted high-profile young members and also became known for selling logo merchandise. Over time, Crunch developed a recognizable identity by combining traditional fitness equipment with entertaining and unconventional exercise experiences.
The brand’s approach helped differentiate it from many conventional gyms. Rather than focusing only on weightlifting and cardio, Crunch incorporated group fitness, entertainment, and a social atmosphere into its facilities.
Possession
Bally Total Fitness acquired Crunch in 2001 for $90 million in cash and stock and owned the brand for four years. In 2005, Angelo, Gordon & Co. and a private equity firm purchased Crunch from Bally’s for $45 million.
In 2009, New Development Fitness Company (“NEFC”/New Evolution Ventures) was added. The company was founded by Mark Mastrov, founder of 24 Hour Fitness, and fitness veteran Jim Rowley as an equity and operating partner.
On July 1, 2019, it was announced that private equity firm TPG would acquire Crunch Fitness through its growth capital unit. Global CEO Jim Rowley leads Crunch, while Keith Worts serves as CEO of company-owned and operated clubs, including the Crunch Signature brand. Ben Midgley is CEO of Crunch Franchise.
Group Fitness Classes
Crunch Fitness clubs offer a variety of group fitness classes, including stationary bike workouts, Pilates, yoga, and Zumba. The brand has also become known for introducing unusual and entertaining classes throughout its history.
Initially, Crunch Fitness offered unconventional classes such as bike yoga, mixed wrestling, a drag queen-led “abs, thighs, and gossip” class, and, unusually for 1997, pole dancing and capoeira. Although class offerings were later standardized in various locations, several popular offbeat categories remained, including Karaoke Bike, Pound, and Antigravity Yoga.
These group classes can provide members with an opportunity to stay active while also enjoying a more social workout environment. For people who prefer structured exercise rather than working out alone, group fitness can be an important part of their regular routine.
The Neighborhood Gym Committed to our Communities
Texas Family Fitness is an inspiring gym for everyone in the community, from beginners to seasoned athletes. Its goal is to provide a first-class, affordable fitness experience in the communities it serves.
The clubs have state-of-the-art equipment and the necessary amenities for a complete fitness experience. They offer more than a gym, providing fitness advice and services that include team, group, and personal training.
Regular exercise can involve many different forms of movement. For members concentrating on lower-body strength, leg exercises can complement cardio and strength-training routines. Similarly, people who spend long periods sitting or working at a desk may benefit from incorporating back exercises into a balanced fitness routine.
The facilities are also designed to support families. As part of the commitment to providing a complete fitness experience, various classes are available, along with a kids’ club that allows parents to prioritize their own workout time.
Big gyms and modest prices are essential to Texas Family Fitness. The philosophy encourages members to stop paying expensive fees, start feeling more energy, blast through their training challenges, bring the whole family, crush their targets, and jump-start their fitness season.
For people looking for different ways to stay active, a gym can provide the equipment, classes, training support, and community environment needed to maintain a consistent routine. At Texas Family Fitness, the focus is on creating an environment where members can work toward their goals together. At Crunch Frisco, the combination of fitness equipment, group classes, personal training, and community-focused amenities similarly provides members with multiple ways to stay active and pursue a healthier lifestyle.
